ペーパーblog こんばんは。アキクンです。
本日は、初心者向けの企画書作成の本を紹介します。
わたし個人として参考になった本が下記です。
●「逆境を「アイデア」に変える企画術 ～崖っぷちからV字回復するための40の公式～」 著者 河西 智彦
著者は大手広告代理店「博報堂」のクリエイティブディレクター・コピーライターです。
ひらパーの広告を手掛けており、V6の岡田准一さんを起用してV字回復をしたすごい人です。
企画書の作成例も載ってますので
初心者の方でも分かりやすい説明になってますので参考になるかと思います。
本日は、以上になります。
これからもよろしくお願いします。
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